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Positive. Humble. Encouraging. intelligent. Talented.

Sustainable luxury streetwear. A lifestyle brand.

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In the early stages of PHEIT, our designs were a canvas for creative exploration. Among the myriad ideas, the iconic rose design emerged. With delicate handcrafted details and a touch of artistry. The rose is a reminder that beauty can emerge from the most unexpected places no matter which neighborhood you come from.

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