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  • Joe Budden

    Featured in NY cap on podcast

  • Kyrie Irving

    Signing new deal wearing the FREE cap in green.

With sustainability, quality, care, and creativity at its core, PHEIT stands as an embodiment of its five foundational principles: Positive, Humble, Encouraging, Intelligent and Talented. Through each garment and collection, PHEIT aims to inspire, connect, and uplift, reflecting the unique blend of culture, creativity, and inclusivity that characterizes California.